F*IT site v2 divergent pass

Three look-and-feel concepts, same locked substance. Blind pass: no external references used. Pick a direction to react to.

Concept A

Dispatch

Tradie-native industrial. Light concrete, safety orange, job-card and shift-board motif. Uppercase, squared-off, workshop energy.

Concept B

Operator

Premium cinematic dark. Near-black, one electric accent, giant confident type, heavy whitespace. Expensive and calm.

Concept C

Daylight

Bright editorial. Warm paper, chunky borders, colour-blocked sections, the brand humour out loud. Friendly and loud.